Introduction to Digital Marketing

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Introduction to Digital Marketing Training Course in Belfast NI

Who Should Attend

Professionals who are new to digital marketing and would like to receive a comprehensive introduction and begin marketing their business online.

Objectives

• Understand the digital marketing landscape.
• Learn how to set a digital marketing strategy for your business.
• How to create and manage campaigns for Adwords, SEO, email and social media.
• Use analytics tools to measure online performance.

Content

Introduction

• Digital Marketing landscape overview
• Customers journey
• Digital marketing channel overview

SEO

• Introduction to SEO
• Keyword research
• On Page optimisation overview
• Off Page optimisation overview
• Technical optimisation overview
• Avoiding penalties
• Creating a strategy

Biddable Media

• Introduction to Biddable Media & Adwords
• Defining a strategy
• Creating campaigns
• Writing Ad Copy
• Understanding quality scores
• Match types
• Negative keywords
• Setting a strategy

Social Media

• Introduction to Social media
• Brief platform overview
• Creating profiles
• Management tips
• Monitoring
• Social analytics
• Setting goals
• Setting strategy

Analytics

• Introduction to Analytics & Google Analytics
• Setting up Google Analytics
• Google analytics essential reports
• Filters
• Goals & Conversions

Strategy & Planning

• Creating a digital marketing strategy
• Setting goals & KPIs for your business

Download the Content in PDF Format:

Introduction to Digital Marketing

Enquire About This Course