Web Marketing Fundamentals

Web Marketing Fundamentals Training course in Belfast Northern Ireland

More than just a Social Media training course, this course is designed for people involved in Digital Marketing and Business Management, and who want to use the internet to its full potential in relation to their business.

Duration: 1 Day

Course Objectives

• Understand the fundamentals of various Web marketing techniques 
• Develop efficient online Web marketing plans 
• Conduct Web search engine and directory promotions
• Deploy highly personalised Web-based marketing
• Exploit the potential of mass Web marketing using viral techniques
• Measure and evaluate the effectiveness of Web marketing

Course Content 

Web Marketing Fundamentals

• Low Risks, Costs and More Benefits 
• Broad Customer Base 
• Push-Pull Strategy 
• Powerful Branding 
• Prospect Generation 
• Building Trust 
• Giving and Selling 
• Reasons for Failure

Web Marketing Plans

• Strategic Planning
• Situation Analysis 
• Customer Analysis 
• Market and Product Focus 
• Pricing Strategy 
• Product Distribution 

One-To-One Web Marketing

• Site Personalisation 
• Building Web Site Community 
• Targeted Advertisement Delivery 
• Real-time Product Customising 
• Online Customer Service and Sales

Viral Web Marketing

• Viral Internet Marketing - Rapid, Inexpensive, Harmless and Unobtrusive 
• Viral Marketing Techniques 
• Successful Viral Marketing Strategies 

Web Search Engine & Directory Marketing

• Robot Compiled Search Engines 
• Human Compiled Directories 
• Pay-Per-Click Search Engines 
• Important International / Regional Search Engines & Directories 
• Correct Web Site Promotion Procedures 

Measuring e-Marketing Success

• Measuring Hits 
• Measuring User Sessions 
• Measuring User Click-Paths 
• Measuring Revenues 
• Measuring Tools