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Introduction to Digital Marketing

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Introduction to Digital Marketing Training Course in Belfast NI

Who Should Attend

Professionals who are new to digital marketing and would like to receive a comprehensive introduction and begin marketing their business online.


  • Understand the digital marketing landscape.
  • Learn how to set a digital marketing strategy for your business.
  • How to create and manage campaigns for Adwords, SEO, email and social media.
  • Use analytics tools to measure online performance.

Digital Marketing and Social Media training courses in Belfast NI



  • Digital Marketing landscape overview
  • Customers journey
  • Digital marketing channel overview


  • Introduction to SEO
  • Keyword research
  • On Page optimisation overview
  • Off Page optimisation overview
  • Technical optimisation overview
  • Avoiding penalties
  • Creating a strategy

Biddable Media

  • Introduction to Biddable Media & Adwords
  • Defining a strategy
  • Creating campaigns
  • Writing Ad Copy
  • Understanding quality scores
  • Match types
  • Negative keywords
  • Setting a strategy

Social Media

  • Introduction to Social media
  • Brief platform overview
  • Creating profiles
  • Management tips
  • Monitoring
  • Social analytics
  • Setting goals
  • Setting strategy


  • Introduction to Analytics & Google Analytics
  • Setting up Google Analytics
  • Google analytics essential reports
  • Filters
  • Goals & Conversions

Strategy & Planning

  • Creating a digital marketing strategy
  • Setting goals & KPIs for your business

Download the Content in PDF Format:

Introduction to Digital Marketing

Enquire About This Course
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