Introduction to Digital Marketing
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Introduction to Digital Marketing Training Course in Belfast NI
Who Should Attend
Professionals who are new to digital marketing and would like to receive a comprehensive introduction and begin marketing their business online.
Objectives
- Understand the digital marketing landscape.
- Learn how to set a digital marketing strategy for your business.
- How to create and manage campaigns for Adwords, SEO, email and social media.
- Use analytics tools to measure online performance.
Content
Introduction
- Digital Marketing landscape overview
- Customers journey
- Digital marketing channel overview
SEO
- Introduction to SEO
- Keyword research
- On Page optimisation overview
- Off Page optimisation overview
- Technical optimisation overview
- Avoiding penalties
- Creating a strategy
Biddable Media
- Introduction to Biddable Media & Adwords
- Defining a strategy
- Creating campaigns
- Writing Ad Copy
- Understanding quality scores
- Match types
- Negative keywords
- Setting a strategy
Social Media
- Introduction to Social media
- Brief platform overview
- Creating profiles
- Management tips
- Monitoring
- Social analytics
- Setting goals
- Setting strategy
Analytics
- Introduction to Analytics & Google Analytics
- Setting up Google Analytics
- Google analytics essential reports
- Filters
- Goals & Conversions
Strategy & Planning
- Creating a digital marketing strategy
- Setting goals & KPIs for your business
Download the Content in PDF Format:
Introduction to Digital Marketing
Enquire About This Course